What it is: A silky, powder eyeshadow that glides on smoothly, blends easily and delivers a soft matte finish. Why it’s different: The densely pigmented formula keeps its color and can be layered for greater shade intensity. It’s available in a wide range of shades for coloring lids, lining eyes and defining brows. How to use: Depending on the shade, the eyeshadow can be used all over the lid, on the lower lid, in the crease or as a highlighter. Pro tips: To create a clean slate for other shadows, apply a light shadow color from your lashline to your brow bone as a base. Dark shades of powder eyeshadow can be used with an eyeliner brush to line your eyes. Light, shimmery shades can be applied to the inner corner of the eye or on the brow bone as a subtle highlight. Avoid eyeshadows with red or purple undertones if you have redness around the eyes, as these colors will make your eyes look tired. Stick with neutral, brown or grey colors. Style Name: Bobbi Brown Eyeshadow. Style Number: 225479. Available in stores.