What it is: An award-winning foundation designed to look and feel like skin, that is formulated with a unique transparent base and skin tone-correct pigments for the most natural-looking, skin-like finish. Who it’s for: Anyone with any skin tone or type who wants medium-to-full coverage. Why it’s different: A Bobbi Brown original, this innovative formula features Smart Technology for targeted moisturization or oil control depending on what skin needs. The weightless formula blends in seamlessly for coverage that looks like skin and not makeup. Formulated with a blend of emollients like olive extract and shea butter, it intensely moisturizes and locks moisture in wherever skin is dry. Light-diffusing powders and oil-controlling minerals perfect the appearance of skin while offering targeted oil and shine control. It comes in a convenient swivel-up stick for at-home or on-the-go application. From its creamy yet lightweight texture to its water, sweat- and humidity-resistant wear, this foundation is a cult favorite for a reason. Research results: In a study:- 96% of participants found it mimicked the look of healthy skin tone- 94% of participants found it mimicked the look of healthy skin texture- 96% of participants said it left skin moisturized- 95% of participants said it helped control oil and shine- 97% of participants said it was long-wearing- 97% of participants found it helped even skin tone and soften the appearance of lines and wrinkles. How to use: After moisturizing your skin, lightly apply across your forehead, cheeks, nose and chin. Blend with your fingertips, sponge or a foundation brush. Build coverage as desired. Style Name: Bobbi Brown Skin Foundation Stick. Style Number: 249560. Available in stores.