What it is: A matte lip color inspired by the most opulent of English fabrics. What it does: This richly pigmented color glides effortlessly across your lips, delivering a creamy, soft matte finish with elegant and bold full coverage in one stroke. The light-as-air, comfortable-wear lipstick lasts with defined shape and continuous color. Discover the modern way to wear matte. How to use: Apply directly to lips or apply with a lip brush. Style Name: Burberry Beauty Lip Velvet Matte Lipstick. Style Number: 5012797. Available in stores.