What it is: A blush with a mousse-like texture that transforms into an ultra-thin, featherweight powder with a soft matte finish that lasts eight hours. What it does: Available in a range of vivid shades, this blush is formulated with AirFusion technology which features micro-bubbles of air that lend the mousse-to-powder formula its featherweight feel. Film-forming resin helps color adhere to skin for eight hours, while flexible silicone powder creates a silky texture that never looks dry. How to use: Apply sparingly with your fingertips or dab onto your cheeks using a face duo brush. Buff out. A little goes a long way. Pat a small amount across your skin for a natural flush or layer to increase color intensity. Style Name: Shiseido Minimalist Whipped Powder Blush. Style Number: 5695635. Available in stores.